Industry Verticals

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Our USP lying with our brains from different filed,that’s why we claim to be expert consultants for all Major Consumer Industry Domains i.e. Consumer Goods / Durables / Led Lighting / Fmcg etc etc . But our core consultancy expertise (Indian & Global Markets) is for Following Industry Verticals ………….

FMCG (All 82 Products Categories) * Pharma * OTC * Herbal * Cosmetic * Healthcare * Food * Consumer Goods *Consumer electronics *Mobile Handset * IT Hardware & Peripheral * Durables * LED Lighting * Textiles * Service Sectors * Hospitality corporates & Sme’s.

OUR META FUNCTIONAL micro EXPERTISE – Our usp over others

BUSINESS CONCEPTUALIZATIONS:- On behalf of our clients, we makes the Business ecosystem Micro & Macro studies to decide that where to invest, which business vertical one should choose as per available current,Future Business Potentials.We suggest our clients as per his suitability & expertise .

BUSINESS MODELLING:- let our expert should prepare a unique short, mid & long term business model after careful consideration of all present & future business contingencies.

Here we cover the Following phases of business——-

Business Introduction -» Business Growth -» Business Maturity -» Business Decline

MARKETING & SALES:- Among All the functional departments of any Business Units,Marketing & sales is most important because it earns breads & butter for organizations directly. Above all Less or more all other department functions are controllable & uniform hence variance in results are less either performed by X or Y professional. Marketing & sales is only non controllable area where no norms / rule is ideal and applicable every where. That’s why after certain investment whereas others departments delivered results,marketing departments may or may not deliver results. Because activities & end results depends on several non measurable / predictable factors like market dynamics,consumer behavior,competition etc etc…….De facto marketing & sales is most important function for earning & existence of any organization but least understood by professionals & most uncertain by nature.This is reason why it is also called as “Grey area of management”.

Here ,we are unique due to our micro expertise to manage this uncertainty to keep performing this vital department of organization.Our micro strategic approach penetrate deeper & deeper to find exact matching solutions for marketing challenges. Resulting ever yielding results via marketing activities.

In Broad way, we have developed expertise for following Marketing phases strategies …..

Market Introduction strategies -» Market Growth strategies -» Market Maturity strategies -» Market Decline strategies.

Further following are our expertise area to support above discussed each and every phases…

– Planning ->Provides exact road map to establish different business milestones.

– Brand Personality Development & Personification -> let your brand communicate itself to your consumers.

– Communication -> Let your Business concepts communicate to consumers on sub conscious psychological level to develop strong perception & permanent place in their mind .

– Execution & Implementation micro strategies -> Leaders don’t do different thing, They do things in different way ! This old jargon clears that the way how,when,why…. we execute our plan is deciding factors for results. Unfortunately,this filed is still ignored by professional world,hence expertise is lacking. We have developed micro expertise in this area.We believe that no matter what is ur planning or business environment, right way of execution may enhance the performance giving you an edge over others.

– Consumer Diffusion process Management-> All most never discussed concept but most responsible factor.Winning consumer is always toughest task for organizations.Our micro strategic consultancy assit your organization to understand behavior of different consumer groups / class & their decision making process during different phases of business. In this way we secure that maximum consumers should be converted to Buyer in any given business situation.

-Recruitment-> Employees are most important assets & is only responsible factor for success or failure of organization.Hence, for us, recruitment is not only a job, but finding true entrepreneurs for ur organization who can carry your vision & mission on their own shoulders with minimum supervision.To find real business leaders, we are proud that we adopt unique Concept of B.Q. ( business quotient) Analysis. Again this micro head hunting technique is developed by our self and is new to HR world.

-Training & Development-> Continuous improvement is core promised result by our self weather its overall business or micro sectors like employee development. Development is complex and continuous process.Most of time it has been observed that after conducting several training sessions ,change is not visible. Here, The Consultants Plays role of “Change Agent”.

We do not provide training merely showing PPT slides,famous jargon & stories ,but we really inject the micro managerial tools & techniques in employees brain to transform them into strategic employee. Let all your employee should be an independent strategic assets loaded with entrepreneurial capabilities. Let them decide ,strategies & run their business territory.

– Business Process & Human Re-engineering -> As a whole,business ecosystem is advancing & ever changing so the need for re- engineering for better synchronization between business ecosystem & Organizational environment ensuring optimum output.Again we do the same on micro level after carefully analyzing each process & means of activities. We upgrade the existing system by preventive & corrective methods to prevent Resource drainage.